Given the importance of packaging to the consumer experience, the beverage market is very focused on choosing the right materials that meet both the needs of sustainability and the practical and economic needs of business. Aluminum can packaging is becoming more and more popular.

     Sustainable demand

     The unlimited recyclability of aluminum cans makes them a sustainable solution for beverage packaging. The aluminum can market is expected to grow at a compound annual growth rate of 3.2% between 2020-2025, according to Mordor Intelligence. Aluminum cans are the most recycled beverage packaging in the world. The average recycling rate for aluminum cans in the United States is 73%. The vast majority of recycled aluminum cans are converted into new cans, serving as a textbook example of a circular economy. Because of its sustainability, most new drinks introduced in recent years have been packaged in aluminum cans. Aluminum cans have captured market share in craft beer, wine, kombucha, hard sodas, ready-to-drink cocktails and other emerging beverage categories.

     Convenient demand

     The epidemic has also had an impact on beverage packaging in aluminum cans. Demand for aluminum cans was growing significantly even before the outbreak due to shifts in consumer behavior.

    Trends like convenience, e-commerce, and wellness have been reinforced by the pandemic, and we see beverage manufacturers responding with innovations and product launches that showcase these product attributes. Consumers are moving towards a "grab and go" model, looking for more convenient and portable options.

    In addition, aluminum cans are lightweight, strong and stackable, making it easier for brands to pack and ship more beverages with fewer materials.

    Cost performance demand

     Price is another factor in consumers choosing canned packaging. Traditionally, canned drinks have been considered the cheaper beverage option. Production costs for aluminum can packaging are also favorable. Aluminum cans can effectively broaden the market and reduce operating costs. In the past, the packaging was mainly glass bottles, which was difficult to withstand long-distance transportation, and the sales radius was very limited. Only the mode of "origin sales" could be realized, and the local factory would undoubtedly increase the burden of corporate physical assets.

     Personalized needs

     In addition, novel and unique labels can attract consumers' attention, and the application of labels on aluminum cans can make products more personalized. Canned product packaging plasticity and innovation ability is stronger, can promote a variety of beverage packaging forms.

Source:

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